Laced Up Love logo with tagline “Curated. Sourced. Verified.” and headline “From Collectors to Curators – From Closet Space to Marketplace” on an e-commerce themed background.

From Collectors to Curators: How Our Streetwear Journey Turned into an Online-Store

Our love for streetwear started years ago, collecting pieces from Supreme, Fear of God, V-Lone, OFF-WHITE, and BAPE, and building a sneaker collection now close to 200 pairs. The real spark, though, came on June 11, 1997, during the legendary Flu Game. Michael Jordan, battling food poisoning, dropped 38 points against the Utah Jazz in the Jordan 12s. At just 10 years old, I wanted those shoes more than anything to show off at school. When my parents said they were too expensive, I told them, “When I grow up, I’ll spend all my money on shoes.” I didn’t actually get my first pair until I was 19, buying them with my first paycheck from the record store where I worked. That moment kicked off what became a lifelong obsession.

 

My significant other has always had her own passion for fashion. She’s worked for years in a store that does high-end consignment and still works there part-time, even while running her own business, simply because she loves clothing so much. Together, our collecting turned into curating.

 

Over time, the shoe room overflowed, every closet in the house filled up, and even the garage was taken over by clothing storage. We didn’t want our son’s room turning into a closet too, so we started selling pieces on eBay. What began as clearing out extras quickly turned into something much bigger.

 

We found success because we’ve always believed in fair pricing. When we land something from a drop, we don’t automatically mark it up to market hype. We price items in a way that makes them accessible, because we want people to enjoy the brands we love, not just look at them.

 

Along the way, we learned the hard way about counterfeits. Getting burned by fakes pushed us to develop a detailed inspection process, and now authenticating pieces is second nature. Today, we guarantee that everything we sell is 100% authentic. Our reputation means everything, and we refuse to compromise it.

 

From a 10-year-old’s dream of owning Jordan 12s to running an online store filled with handpicked streetwear and sneakers, we’ve grown from collectors to curators. What fills our home now isn’t just storage, it’s a living collection that we share with people who appreciate the culture as much as we do.

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